The Bob Woodruff Foundation has become synonymous the most compelling, inspirational and entertaining events in the veteran nonprofit community. We bring together an incredible array of service men and women who reflect the best of our great nation, their families and caregivers who stand with them through adversity, and a grateful and engaged community who gather to share in their stories and find an outlet for hope, healing and laughter. We see events as far more than a path to raising vital funds; we see them first and foremost as a chance to “stand up” for our veterans, their families and caregivers – to let them know that they are not alone in the process of recovery and thriving after their time in uniform.
To apply for this position, please email your resume and cover letter to email@example.com.
The Events Manager is responsible for leading the BWF Events team in the planning and execution of best-in-class events that elevate the overall brand of the Bob Woodruff Foundation, showcase its growing portfolio of programs, and raise funds to support services for post-9/11 impacted veterans, their families, and caregivers. Reporting to the Chief Growth and Marketing Officer and in collaboration with the leadership team, the Events Manager develops conceptual and operational plans for all events and event marketing, including both the strategic oversight and tactical execution of each event in the BWF annual plan. This is a growth-focused role for an experienced and proven events management professional or similar background, with the opportunity to pursue results-focused event execution with clear KPIs, including, but not limited to, increased fundraising, reduced cost structure, enhanced messaging opportunities, and innovative approaches and platforms for new events.
Essential Job Responsibilities
The primary functions of this position include, but are not limited to the following:
- Develop and implement an organizational strategic plan around events and event marketing that broadens and strengthens BWF’s brand identity across key stakeholders, including staff and board, donors, elected officials, community partners, the American public, and post 9/11 veterans and their families
- In partnership with the leadership team, drive the evolution of BWF events from sequential and recurring, to dynamic, overlapping, “always on” capability that allows BWF to expand its brand message, its geographic presence, and its fundraising capacity.
- Lead the BWF Events team, including the potential for multiple direct reports, including an Events Coordinator or Coordinators, and periodically an Events Intern. Provide daily oversight and long-term mentorship to all direct reports on the Events team.
- Ensure continuous, effective integration with all other disciplines within the BWF team, including Development, Operations, Communications, Portfolio Initiatives, Charitable Investments and NVI.
- Develop, implement and refresh a proactive events strategy to include categorization of events and event expenses (i.e. fundraising, messaging/brand awareness, relationship management, etc.).
- Partner with Development Managers to reinforce existing and create new revenue-generating potential for events; this effort includes, but is not limited to, the incorporation of new technology for fundraising at events, new sponsorship opportunities at existing events, and reimagining/repurposing event structure to optimize fundraising potential.
- Partner with the Marketing Manager and the Portfolio Initiatives Manager to ensure that new BWF portfolio programs have an effective and relevant events component to support their efforts. Events and activation opportunities will be developed, at a minimum, for the following areas: Got Your 6, Next Generation Action Council, VTAP and Market Expansion.
- Partner with the Marketing Manager and the Portfolio Initiatives Manager to ensure that BWF events are configured to support and enhance the BWF Marketing Plan, including integration of communications and messaging priorities into the run of show and logistics for events (including, but not limited to, content generation, social media activity, print and broadcast media presence/opportunity, interviews, and promotional options).
- Provide oversight for the Events team in all preparatory and due diligence activities, including site surveys, cost estimates, logistics reviews, and operational recommendations to leadership on implementing best-in-class events.
- Make recommendations, both strategic and tactical, to the leadership team on issues of event cost, projected opportunities and risks, and considerations of other disciplines that impact event execution.
- Develop a recommended continuing education plan for the Events team to ensure that our capability is current on emerging technologies and trends in event marketing and our team members are trained to keep BWF events at the forefront of the nonprofit community.
- Provide direct oversight and leadership for BWF’s signature annual event, Stand Up For Heroes NY, serving as the BWF lead for the integrated team on all aspects of SUFH NY.
- Lead the Events team in the planning, execution, reconciliation and after action for all current and future events, including, but not limited to: SUFH NY, Stand Up For Heroes (expansion market), BWF West Coast strategy (encompassing San Francisco, Silicon Valley, Los Angeles and San Diego), Generous Persson Awards, Washington, DC reception, BWF sponsored miscellaneous events, convenings, panel events, and all others determined by the leadership team as essential to BWF operations and achievement of long-range strategy for the foundation.
- Develop and implement internal briefing plans and regular updates on events for board members and other BWF representatives
- Create and maintain data sheets and archives of event-related information to create continuity and develop best-practices on event planning and execution.
- Partner with the Director of Administration and Finance to develop event budget templates for accurate, real-time tracking and reporting of event cost structure.
- Serve as a leadership representative of BWF when interacting with all key stakeholder groups, including the leadership team, the Board of Directors, the Leadership Council, senior leaders of the government, DoD and the private sector, and veterans, their families and caregivers.
- Maintain knowledge of the foundation’s mission, priorities, and positions
- Regularly travel to events and other marketing opportunities for the foundation, CI events, and other requirements as identified by BWF leadership
- Bachelor’s degree in event management or hospitality, communications, PR, or related field or demonstrated background of experience with event planning and management
- 5-7 years’ experience in an event management or hospitality role; national-level experience preferred
- Event management experience should include both the creative process of developing the event theme, format and recommended messaging, as well as the management and oversight of on-site implementation teams, including both internal team members and third party vendors/subcontractors
- Proven track record of event management experience, including annual and individual event planning and operations, budget management, and coordination with other organizations and disciplines
- Experience planning and producing complex events of varying sizes and across multiple objectives (fundraising, awareness, networking/influencer events, etc.)
- Able to drive the on-time and on-brand delivery of events and event marketing campaigns through clear project management and cross-functional communication
- Strong interest in and understanding of the Bob Woodruff Foundation’s mission; related work experience with military service members or veterans preferred
- Effective networker and experience in strengthening relations with event partners across the full range of disciplines, including production, venue relations, and sponsors
- Excellent verbal and written communications, especially adept at developing and pitching persuasive capabilities presentations and execution plans
- Able to work effectively as part of a small, proactive team
- Proficient with Microsoft Office
- Ability to work for extended days and on weekends during critical points in grant or program cycles or for major planned events
- Willingness to travel when appropriate