Generous Persson Awards - Bob Woodruff Foundation

Inspirational Leaders.
Tireless Advocates.

Generous Persson recipients give all for military veterans & families.

Inspirational Leaders.
Tireless Advocates.

Generous Persson recipients give all for military veterans & families.

Inspirational Leaders.
Tireless Advocates.

Generous Persson recipients give all for military veterans & families.

Generous Persson
Award Recipients

Each year the Bob Woodruff Foundation recognizes a small number of individuals for their inspirational leadership, commitment to change, and tireless advocacy on behalf of military veterans and their families by honoring them with the Generous Persson Award.

Honoring the legacy of Helen K. Persson

A lieutenant commander in the Navy Nurse Corps during World War II, it was Helen K. Persson’s initial gift that helped start the Bob Woodruff Foundation. Her generosity will have a lasting impact on those we continue to serve.

Generous Persson Award Recipients


Craig Newmark, visionary founder of Craigslist and Craig Newmark Philanthropies

Capt. Larkin O’Hern, USA, Ret., and Rachel O’Hern, advocates for the veteran and caregiving community

Suni Harford, group managing director and the global Head of Investments for UBS Asset Management

Dan Benton, co-founder of Andor Capital Management

Adam Driver and Joanne Tucker, actors and founders of the nonprofit Arts in the Armed Forces (AITAF), received the Next Generation Award. 

Cristina Carlino, beauty industry leader and social entrepreneur

Duncan Niederauer, former CEO of the New York Stock Exchange

Sam Springsteen, son of rock legend Bruce Springsteen and advocate for veterans 

Caroline Hirsch, founder and owner of iconic comedy club Caroline’s On Broadway

Bob Jeffrey, non-executive chairman of world-renowned advertising agency J. Walter Thompson

Press Releases & News Stories

Press Release
Bob Woodruff Foundation Hosts Fourth Annual ‘Generous Persson’ Awards
Dr. Jill Biden among presenters celebrating those who have demonstrated extraordinary commitment to supporting veterans, their families and their caregivers. Honorees include Craig Newmark, Capt. Larkin O’Hern, USA, Ret. and… Read More
Press Release
Bob Woodruff Foundation Hosts 3rd Annual ‘Generous Persson’ Awards
The Bob Woodruff Foundation (BWF) held its 3rd annual Generous Persson Awards Ceremony, named in memory of philanthropist, Helen K. Persson, at the 620 Loft & Garden, Sept. 19. Honored… Read More
Press Release
Bob Woodruff Foundation Hosts 2nd Annual ‘Generous Persson’ Awards
The Bob Woodruff Foundation held its 2nd annual Generous Persson Award Ceremony, named in memory of philanthropist, Helen K. Persson, at the Kimpton Hotel Eventi, Oct. 5. Honored were Cristina… Read More
Press Release
Caroline Hirsch, Bob Jeffrey Receive Inaugural ‘Generous Persson’ Awards
The Bob Woodruff Foundation held its inaugural Generous Persson Award Ceremony, named in memory of philanthropist, Helen K. Persson, at the Helen Mills Theater, Sept. 17.