NFL Grants - Bob Woodruff Foundation

NFL Grants

The NFL has partnered with the Bob Woodruff Foundation (BWF) to expand their Salute to Service initiative in support of those who have served in the military and their families. As the pre-eminent foundation dedicated to ensuring that post-9/11 veterans, service members, and their families are thriving long after they return home, BWF Finds, Funds, and Shapes™ best-in-class programs across the country meeting the urgent and emerging needs of this population. Through this partnership, BWF will invest NFL funds where they are needed most.

NFL Grants

The NFL has partnered with the Bob Woodruff Foundation (BWF) to expand their Salute to Service initiative in support of those who have served in the military and their families. As the pre-eminent foundation dedicated to ensuring that post-9/11 veterans, service members, and their families are thriving long after they return home, BWF Finds, Funds, and Shapes™ best-in-class programs across the country meeting the urgent and emerging needs of this population. Through this partnership, BWF will invest NFL funds where they are needed most.

Grant Criteria

The Bob Woodruff Foundation Grants Program provides funding towards programmatic efforts serving the military/veteran community. BWF is focused on granting to programs that improve overall health and wellbeing of service members, veterans, their families, and caregivers. We are interested in programs that:

  • Improve social determinants of health 
  • Decrease barriers to accessing physical and mental healthcare 
  • Increase accessibility to programming that fosters a healthy lifestyle 
  • Enhance opportunities for veterans to thrive after service 

To submit an application, your organization and program must:

  • Provide direct services to the military/veteran population
  • Be administered through a non-profit organization 
  • Demonstrate financial responsibility and sustainability and have filed a 990EZ or 990 for the last two fiscal years
  • Provide an audited financial statement or a certified financial statement (to include a balance sheet and income statement)
  • Have two years of gross receipts greater than $50,000

Competitive applications will:

  • Clearly articulate the logic of their program, to include the:
    • Specific need(s) the program addresses
    • Activities and outputs, and how they adhere to evidence-based practices
    • Intended measurable outcomes, and how they relate to the demonstrated need and are attributable to the program’s activities
  • Indicate how the organizations tracks and reports on the program’s impact on participants
  • Describe programming that is equitable; deliberately inclusive and considers equity in both process and intended outcomes
  • Demonstrate strong partnerships across the nonprofit and public sector, as appropriate to the program
  • Indicate the staff’s experience/expertise in the subject matter
  • Describe how the program uses scientific evidence, program evaluations, and industry best-practices to inform their program delivery 
  • Provide solutions that complement services and resources publicly available, such as those provided by the Small Business Administration and U.S. Departments of Defense, Labor, and Veterans Affairs

Starting on November 29, 2021, the Bob Woodruff Foundation will accept applications year-round and review applications on a rolling basis. The Bob Woodruff Foundation will award grants twice a year in our Spring and Fall grant cycles. The Bob Woodruff Foundation will notify all applicants on the status of their request on the following timeline:

  • Applications submitted by July 1, 2022 will receive a response by November 1, 2022*
  • Applications submitted by January 1, 2023 will receive a response by June 1, 2023*  

*Dates are subject to change

How to Apply for Funding

  1. After reviewing all of directions below, returning users can proceed to Step 4. New users should follow all of the below directions. If your organization has an account but lost access to the credentials, please email [email protected]
  2. New users can click here to create an account for your organization. NOTE: Be sure to save the username and password you used to create an account. Your username is NOT your email. 
  3. Confirm your account by clicking on the link in your confirmation email. NOTE: Be sure to check your junk folder for this email.
  4. Once you confirm your account, you will receive an email to create a new password for your account. Create a new password with at least 8 characters, and confirm the new password.
  5. Once you are logged in, click here to access the application.
  6. After you complete all of the required fields, click “Review/Submit” to review your application.
  7. When you are satisfied with your application, click “Submit.”
  8. You can confirm you submitted your application by clicking on the “Applications” tab in your Grantee Dashboard.
  9. Wait for BWF to contact you regarding the status of your application.

Once you have followed the above steps to create your account, you can access the Bob Woodruff Foundation grant portal at bobwoodruff.force.com/bwfgrants

The Bob Woodruff Foundation reviews each application individually in the order they were received. We will contact every program that submits an application informing them of our determination. We ask that applicants remain patient while our team is working through our process.

Should you have any additional questions, please email: [email protected].