Our Foundation - Bob Woodruff Foundation

Our Foundation’s Mission

We invite you to stand up for heroes so that we can find, fund, shape, and accelerate equitable solutions that help our impacted veterans, service members, and their families thrive.

Our Core Commitments

  • We will pursue ways to provide service members and their families with equitable access to the same quality of support through their recovery that Bob Woodruff and his family received.
  • We are committed to meeting veteran needs no matter how intractable a problem seems – if a solution doesn’t exist, we will create one.
  • We will remain steadfast in our enduring commitment to meet veteran needs, over time, and as they evolve, through the most impactful and effective programs.
  • We will devote as much diligence to how we raise funds as we do to how we allocate them, maintaining the highest commitment to transparency and the highest standards for stewarding the funds entrusted to us.
  • We will maintain industry-leading subject matter expertise on veterans’ needs and the programs that support them – with a continuing reliance on data and input from every level, local to national.
  • We will share our expertise to help do more good for more veterans.
  • We will emulate the generosity of spirit that our founders and military families demonstrate each day.

The Bob and Lee Woodruff Story

Fifteen years ago, the Woodruff’s seemed to have it all. But when Bob’s armored vehicle was hit by a roadside bomb while covering the war in Iraq, life changed in an instant.

Bob was reporting on the transfer of power between U.S. and Iraqi security forces for ABC’s “World News Tonight,” Jan. 29, 2006, when he sustained his life-threatening traumatic brain injury. Lee was on vacation with their children when she received the call — and was soon thrust into the role of caregiver. Thanks to the quick actions of brave soldiers, medics, and military medical professionals, Bob’s life was saved. Within a few days, he was brought to the Naval Hospital at Bethesda, Md.

There, Bob spent 36 days in a medically-induced coma, and Lee got to know the families of service members dealing with the impact of hidden injuries such as Traumatic Brain Injury (TBI), Post-Traumatic Stress Disorder (PTSD) and depression.

As Bob recovered, the experience inspired their family to do one thing: Ensure that our nation’s impacted veterans, service members, and their families have access to the highest level of support and resources they deserve, for as long as they need it. That wish became our mission. Today the Bob Woodruff Foundation complements the work of our government, ensuring that our veterans are thriving long after they return home.

Impact Stories

See how our mission has directly and indirectly impacted veterans and their families, helping them thrive after service.

TMC and BWF Show the Power of Community and Service
A strong bond with a community can provide a sense of relatedness, support, and the feeling of being part of something greater than any one individual. Unfortunately, COVID-19 prevented many… Read More
Move United’s USA Wheelchair Football League Hosts Successful First Tournament
The NFL was not the only football league to kick off over the weekend. The USA Wheelchair Football League (USAWFL) hosted its inaugural tournament in Phoenix. Move United, with a… Read More
BWF Partner Cohen Foundation Helps “GIVE” Support to Veterans, Including a key Member of our Team
In a perfect world, mental health resources would be immediately and easily accessible. Unfortunately, we know that is not always the case, especially for veterans. Thankfully, individuals like Steven and… Read More
Good Morning America features BWF’s Veterans In Vitro Initiative (VIVA)
Army veterans Ash and Crystal Engert appeared on GMA3: What You Need To Know to share how our Veterans In Vitro Initiative (VIVA) helped them realize their dream of having… Read More
BWF VIVA Gender Reveal: They’re having a…
Certain things never get old. For the Bob Woodruff Foundation (BWF), we’ll never get tired of finding out a new baby is on the way through our Veterans In Vitro… Read More
BWF and IAVA Host Panel to Discuss Current State of COVID-19, Address Vaccine Hesitancy
We know that the widespread distribution of vaccines is the best and perhaps only to move on from the COVID-19 pandemic. Last week, the Bob Woodruff Foundation (BWF) held a… Read More
BWF Continues its Support for Organizations Promoting Veteran Employment
National Hire a Veteran Day is on July 25! We know how important quality employment is for our veterans, so we’ve been highlighting the Bob Woodruff Foundation’s (BWF) effort in… Read More
NextOp is Helping Service Members get a Head Start on the Next Phase of Their Careers
Reliable employment is an essential component for identity, forming social networks, and being able to afford life’s necessities. Employment can often be a critical part of the transition process for… Read More

The Got Your 6 Network

National Reach. Local Impact.

The Bob Woodruff Foundation’s Got Your 6 Network includes our best-in-class grantees and our national network of locally-based collaboratives of community veterans’ organizations. With partners across the country, our growing network reaches millions of veterans and their families where they live and work.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, an award-winning marketer, industry thought-leader, and passionate champion for our nation’s veterans and their families. Under her dynamic approach to leadership and management, the foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the foundation’s $70 million investment impact. She utilizes an entrepreneurial approach in moving the foundation forward and establishing a standard of excellence that permeates the entire organization.

Since she took on the role in 2011, Dougherty transformed the foundation’s annual Stand Up for Heroes event into a sustainable business model and growth engine that has raised over $55 million. Dougherty has also broken new ground in both programming and partnerships, establishing the foundation as an innovative hub for collaboration among partners ranging from the Department of Veterans Affairs, the National Football League, the Embassy of the State of Qatar to The Royal Foundation in the United Kingdom.

Dougherty was named The Nonprofit Times and American Marketing Association “Nonprofit Marketer of the Year” in 2012 and has received multiple awards on behalf of the Foundation’s industry-leading impact. Dougherty is a Leadership Council member of Nationswell, a member of the Board of Directors for the UN Women for Peace Association, and has appeared on a range of broadcast outlets including ESPN, Cheddar TV, Fox News, MSNBC to discuss the Foundation’s work, and has been featured in articles in USA Today, CBS News, Forbes, TIME Magazine, the Military Times, and has been a keynote speaker at industry events on topics including veterans, military families, high impact grantmaking, philanthropy, and women in leadership.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, an award-winning marketer, industry thought-leader, and passionate champion for our nation’s veterans and their families. Under her dynamic approach to leadership and management, the foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the foundation’s $70 million investment impact. She utilizes an entrepreneurial approach in moving the foundation forward and establishing a standard of excellence that permeates the entire organization.

Since she took on the role in 2011, Dougherty transformed the foundation’s annual Stand Up for Heroes event into a sustainable business model and growth engine that has raised over $55 million. Dougherty has also broken new ground in both programming and partnerships, establishing the foundation as an innovative hub for collaboration among partners ranging from the Department of Veterans Affairs, the National Football League, the Embassy of the State of Qatar to The Royal Foundation in the United Kingdom.

Dougherty was named The Nonprofit Times and American Marketing Association “Nonprofit Marketer of the Year” in 2012 and has received multiple awards on behalf of the Foundation’s industry-leading impact. Dougherty is a Leadership Council member of Nationswell, a member of the Board of Directors for the UN Women for Peace Association, and has appeared on a range of broadcast outlets including ESPN, Cheddar TV, Fox News, MSNBC to discuss the Foundation’s work, and has been featured in articles in USA Today, CBS News, Forbes, TIME Magazine, the Military Times, and has been a keynote speaker at industry events on topics including veterans, military families, high impact grantmaking, philanthropy, and women in leadership.

We Pride Ourselves on Transparency

Transparency is where confidence begins, the foundation of trust, where problem-solving starts.
– General Martin Dempsey, U.S. Army, Retired; Bob Woodruff Foundation Board Member

As a 501(c)(3) public charity, the Bob Woodruff Foundation relies upon the support of generous donors to fulfill our mission and we hold ourselves to the highest standards of transparency and accountability.

Bob Woodruff Foundation 501(c)(3) Letter
Charity Navigator Rating

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

Bob Woodruff Foundation Expedites Funding for Organizations Providing Mental Health and Social Support to Veterans
(NEW YORK, NY) September 15, 2021 – The current events in Afghanistan have been devastating to many service members, veterans, caregivers, and survivors. To address the growing and urgent need,… Read More
Military Couple Grows Family Through In Vitro Initiative
Story originally published by Doug Emblidge for WHAM 13 ABC. Greece, N.Y. — A military couple from Greece will celebrate their child’s first birthday on September 11th. They will also be… Read More
BWF Provides Scholarships for Got Your 6 Local Partners to Attend Annual NCHV Conference on Veteran Homelessness
A home is more than shelter from the elements or a place to rest for the night. For veterans who find themselves in difficult situations, housing is a critical component… Read More
The Bob Woodruff Foundation Partners with Iraq and Afghanistan Veterans of America to Raise Awareness of the COVID-19 Vaccine Amongst Veteran Community
Though the COVID-19 vaccination rate continues to rise across the country with 48% of the population fully vaccinated, some communities are still hesitant to sign up for their shot. For veterans and… Read More
BWF Continues to Address Food Insecurity With Our Grantee MFAN
What an opportunity! I had a chance to help those I have been serving with and for since I retired from the Army. Thanks to Craig Newmark Philanthropies and their amazing support,… Read More
Veteran Mental Health: Awareness and Action
Cape Cod is known for its beaches, its scientific communities, and its quaint towns. Revered as a popular vacation destination in the United States, the Cape has a relatively small… Read More
Pendleton Whisky Releases Limited Edition Bottle to Commemorate Veterans on Armed Forces Day
The Western whisky brand honors veterans of United States Armed Forces with Military Appreciation bottle and $100,000 donation to the Bob Woodruff Foundation HOOD RIVER, OREGON: Named for the iconic… Read More
Bob Woodruff Foundation Announces Latest Grants Addressing Urgent Needs of Veterans, Caregivers, and Military Families
Today, the Bob Woodruff Foundation (BWF) has announced an investment of over $4.6 million in grants to 44 best-in-class organizations that are providing programs and services to veterans, caregivers, and… Read More

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

Bob Woodruff Foundation Expedites Funding for Organizations Providing Mental Health and Social Support to Veterans
(NEW YORK, NY) September 15, 2021 – The current events in Afghanistan have been devastating to many service members, veterans, caregivers, and survivors. To address the growing and urgent need,… Read More
Military Couple Grows Family Through In Vitro Initiative
Story originally published by Doug Emblidge for WHAM 13 ABC. Greece, N.Y. — A military couple from Greece will celebrate their child’s first birthday on September 11th. They will also be… Read More
BWF Provides Scholarships for Got Your 6 Local Partners to Attend Annual NCHV Conference on Veteran Homelessness
A home is more than shelter from the elements or a place to rest for the night. For veterans who find themselves in difficult situations, housing is a critical component… Read More
The Bob Woodruff Foundation Partners with Iraq and Afghanistan Veterans of America to Raise Awareness of the COVID-19 Vaccine Amongst Veteran Community
Though the COVID-19 vaccination rate continues to rise across the country with 48% of the population fully vaccinated, some communities are still hesitant to sign up for their shot. For veterans and… Read More
BWF Continues to Address Food Insecurity With Our Grantee MFAN
What an opportunity! I had a chance to help those I have been serving with and for since I retired from the Army. Thanks to Craig Newmark Philanthropies and their amazing support,… Read More
Veteran Mental Health: Awareness and Action
Cape Cod is known for its beaches, its scientific communities, and its quaint towns. Revered as a popular vacation destination in the United States, the Cape has a relatively small… Read More
Pendleton Whisky Releases Limited Edition Bottle to Commemorate Veterans on Armed Forces Day
The Western whisky brand honors veterans of United States Armed Forces with Military Appreciation bottle and $100,000 donation to the Bob Woodruff Foundation HOOD RIVER, OREGON: Named for the iconic… Read More
Bob Woodruff Foundation Announces Latest Grants Addressing Urgent Needs of Veterans, Caregivers, and Military Families
Today, the Bob Woodruff Foundation (BWF) has announced an investment of over $4.6 million in grants to 44 best-in-class organizations that are providing programs and services to veterans, caregivers, and… Read More

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support