Our Foundation - Bob Woodruff Foundation

Our Foundation’s Mission

We invite you to stand up for heroes so that we can find, fund, shape, and accelerate equitable solutions that help our impacted veterans, service members, their families, and their caregivers thrive.

Our Core Commitments

  • We will pursue ways to provide service members and their families with equitable access to the same quality of support through their recovery that Bob Woodruff and his family received.
  • We are committed to meeting veteran needs no matter how intractable a problem seems – if a solution doesn’t exist, we will create one.
  • We will remain steadfast in our enduring commitment to meet veteran needs, over time, and as they evolve, through the most impactful and effective programs.
  • We will devote as much diligence to how we raise funds as we do to how we allocate them, maintaining the highest commitment to transparency and the highest standards for stewarding the funds entrusted to us.
  • We will maintain industry-leading subject matter expertise on veterans’ needs and the programs that support them – with a continuing reliance on data and input from every level, local to national.
  • We will share our expertise to help do more good for more veterans.
  • We will emulate the generosity of spirit that our founders and military families demonstrate each day.

The Bob and Lee Woodruff Story

Fifteen years ago, the Woodruffs seemed to have it all. But when Bob’s armored vehicle was hit by a roadside bomb while covering the war in Iraq, life changed in an instant.

Bob was reporting on the transfer of power between U.S. and Iraqi security forces for ABC’s “World News Tonight,” Jan. 29, 2006, when he sustained his life-threatening traumatic brain injury. Lee was on vacation with their children when she received the call — and was soon thrust into the role of caregiver. Thanks to the quick actions of brave soldiers, medics, and military medical professionals, Bob’s life was saved. Within a few days, he was brought to the Naval Hospital at Bethesda, Md.

There, Bob spent 36 days in a medically-induced coma, and Lee got to know the families of service members dealing with the impact of hidden injuries such as Traumatic Brain Injury (TBI), Post-Traumatic Stress Disorder (PTSD) and depression.

As Bob recovered, the experience inspired their family to do one thing: Ensure that our nation’s impacted veterans, service members, and their families have access to the highest level of support and resources they deserve, for as long as they need it. That wish became our mission. Today the Bob Woodruff Foundation complements the work of our government, ensuring that our veterans are thriving long after they return home.

Impact Stories

See how our mission has directly and indirectly impacted veterans and their families, helping them thrive after service.

Hidden Helpers Coalition is Working to Support the Children of Military Family Members
A successful transition from the military to civilian life requires a strong network of support. At the heart of this network is family, especially those who act as caregivers to… Read More
BWF Grantee Food Bank For New York City Holds Food Distribution Event in Queens Ahead of Thanksgiving
Food insecurity for our veterans is never acceptable, but it is especially egregious during the holiday season.  With the support of Craig Newmark Philanthropies, The Bob Woodruff Foundation (BWF) has… Read More
Fighting Food Insecurity: Bob & Lee Woodruff join World News Tonight to share how BWF is helping military and veteran families
World News Tonight featured the Bob Woodruff Foundation to talk about our enduring support of the military and veteran community while shining a light on the work we’ve done in… Read More
Pep Boys Taps Into Its Veterans Heritage by Partnering with Bob Woodruff Foundation
This week, American automotive service provider, Pep Boys, donated $100,000 to the Bob Woodruff Foundation (BWF). This generous donation helps BWF continue its mission to support veterans and their families… Read More
Veteran shares journey at Stand Up For Heroes
A Purple Heart recipient shared his journey and inspired fellow veterans at this year’s “Stand Up For Heroes” with his strong message about facing unexpected challenges. Source: ABC News, posted… Read More
Fighting Food Insecurity: Bob & Lee Woodruff join GMA3 to share how BWF is helping military and veteran families
Bob and Lee Woodruff, co-founders of the Bob Woodruff Foundation, are featured on GMA3 to discuss why 1 in 5 military families face Food Insecurity and how BWF is committed… Read More
After Their Successful First Tournament, USA Wheelchair Football Gears Up for Another
Toughness, athleticism, and teamwork. While these traits may be applicable to many professional sports leagues, they’re especially relevant to success in the USA Wheelchair Football League (USAWFL). Move United’s league… Read More
VOWS, BWF, EY, and WayUP Join Forces to Connect Both Veterans and Employers at the 2021 VOWS Symposium
Our careers can shape our sense of self and help us form enriching social relationships. For veterans, we know a fulfilling career can be an essential component of their transition… Read More

The Got Your 6 Network

National Reach. Local Impact.

The Bob Woodruff Foundation’s Got Your 6 Network includes our best-in-class grantees and our national network of locally-based collaboratives of community veterans’ organizations. With partners across the country, our growing network reaches millions of veterans and their families where they live and work.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

Our Ongoing Initiatives

With our continuing efforts in veteran fertility assistance, scientific research partnerships, and employments collaboration, we identify, pursue and champion those areas of need that are most critical to the population we serve.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, an award-winning marketer, industry thought-leader, and passionate champion for our nation’s veterans and their families. Under her dynamic approach to leadership and management, the foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the foundation’s $70 million investment impact. She utilizes an entrepreneurial approach in moving the foundation forward and establishing a standard of excellence that permeates the entire organization.

Since she took on the role in 2011, Dougherty transformed the foundation’s annual Stand Up for Heroes event into a sustainable business model and growth engine that has raised over $55 million. Dougherty has also broken new ground in both programming and partnerships, establishing the foundation as an innovative hub for collaboration among partners ranging from the Department of Veterans Affairs, the National Football League, the Embassy of the State of Qatar to The Royal Foundation in the United Kingdom.

Dougherty was named The Nonprofit Times and American Marketing Association “Nonprofit Marketer of the Year” in 2012 and has received multiple awards on behalf of the Foundation’s industry-leading impact. Dougherty is a Leadership Council member of Nationswell, a member of the Board of Directors for the UN Women for Peace Association, and has appeared on a range of broadcast outlets including ESPN, Cheddar TV, Fox News, MSNBC to discuss the Foundation’s work, and has been featured in articles in USA Today, CBS News, Forbes, TIME Magazine, the Military Times, and has been a keynote speaker at industry events on topics including veterans, military families, high impact grantmaking, philanthropy, and women in leadership.

The BWF Team

Bob Woodruff Foundation is led by a distinguished group of leaders from diverse areas of influence, including defense, media, healthcare, philanthropy, business, and government.

Anne Marie Dougherty

Chief Executive Officer

Anne Marie Dougherty is the Chief Executive Officer of the Bob Woodruff Foundation, an award-winning marketer, industry thought-leader, and passionate champion for our nation’s veterans and their families. Under her dynamic approach to leadership and management, the foundation has grown from a small regional organization to a top-tier, nationally recognized brand and market leader. Dougherty has disrupted the traditional fundraising approach, leveraging metrics, relationships, and results to maximize the foundation’s $70 million investment impact. She utilizes an entrepreneurial approach in moving the foundation forward and establishing a standard of excellence that permeates the entire organization.

Since she took on the role in 2011, Dougherty transformed the foundation’s annual Stand Up for Heroes event into a sustainable business model and growth engine that has raised over $55 million. Dougherty has also broken new ground in both programming and partnerships, establishing the foundation as an innovative hub for collaboration among partners ranging from the Department of Veterans Affairs, the National Football League, the Embassy of the State of Qatar to The Royal Foundation in the United Kingdom.

Dougherty was named The Nonprofit Times and American Marketing Association “Nonprofit Marketer of the Year” in 2012 and has received multiple awards on behalf of the Foundation’s industry-leading impact. Dougherty is a Leadership Council member of Nationswell, a member of the Board of Directors for the UN Women for Peace Association, and has appeared on a range of broadcast outlets including ESPN, Cheddar TV, Fox News, MSNBC to discuss the Foundation’s work, and has been featured in articles in USA Today, CBS News, Forbes, TIME Magazine, the Military Times, and has been a keynote speaker at industry events on topics including veterans, military families, high impact grantmaking, philanthropy, and women in leadership.

We Pride Ourselves on Transparency

Transparency is where confidence begins, the foundation of trust, where problem-solving starts.
– General Martin Dempsey, U.S. Army, Retired; Bob Woodruff Foundation Board Member

As a 501(c)(3) public charity, the Bob Woodruff Foundation relies upon the support of generous donors to fulfill our mission and we hold ourselves to the highest standards of transparency and accountability.

Bob Woodruff Foundation 501(c)(3) Letter
Charity Navigator Rating

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

2021 Storybook
Hope, grit, determination, and stories of resilience. Discover how the Bob Woodruff Foundation made an impact this year.
On Giving Tuesday, Bob Woodruff Foundation Announces Latest Grants Supporting Military/Veteran Community
NEW YORK, November 30, 2021 — On this international day of giving, the Bob Woodruff Foundation (BWF) is proud to announce an investment of over $2.7M in grants to 27… Read More
BWF VIVA Couple Duane and David Perez Featured on People.com
Marine Corps veteran Duane Perez and husband David have been able to start a family with the help of the Bob Woodruff Foundation’s Veterans In Vitro InitiAtive (VIVA). The couple… Read More
Pep Boys presents $100,000 donation to help veterans via the Bob Woodruff Foundation, continues its centennial celebration
Philadelphia, Pa. and New York, NY – Nov. 11, 2021 – Pep Boys, one of the nation’s leading automotive service networks, has presented the Bob Woodruff Foundation (BWF) with a $100,000… Read More
THE 15TH ANNUAL STAND UP FOR HEROES OPENS THE NEW YORK COMEDY FESTIVAL WITH LIVE EVENT, RAISES $4.6 MILLION TO SUPPORT VETERANS THROUGH THE BOB WOODRUFF FOUNDATION
Nate Bargatze, Brandi Carlile, Jim Gaffigan, Grace Gaustad, Nikki Glaser, Sing Harlem, Donnell Rawlings, Bruce Springsteen, Jon Stewart and Special Guests Took the Stage to Honor Our Nation’s Veterans at… Read More
VOWS Symposium Connects Veterans, Transitioning Service Members with Opportunities in the Financial Services Industry
Virtual Event Scheduled for November 4 and 5 NEW YORK, October 5 – Veterans On Wall Street (VOWS) and the Bob Woodruff Foundation will hold the 11th annual VOWS Symposium… Read More
The 15th Annual Stand Up For Heroes Returns Live to New York City, Presented by The Bob Woodruff Foundation and The New York Comedy Festival
Special Guests Take the Stage to Honor Our Nation’s Veterans at Alice Tully Hall at the Lincoln Center for the Performing Arts on November 8 NEW YORK, NY (September 28,… Read More
Bob Woodruff Foundation Expedites Funding for Organizations Providing Mental Health and Social Support to Veterans
(NEW YORK, NY) September 15, 2021 – The current events in Afghanistan have been devastating to many service members, veterans, caregivers, and survivors. To address the growing and urgent need,… Read More

Press Room

Keep up with the latest news and announcements in our drive to make life better for our veterans.

2021 Storybook
Hope, grit, determination, and stories of resilience. Discover how the Bob Woodruff Foundation made an impact this year.
On Giving Tuesday, Bob Woodruff Foundation Announces Latest Grants Supporting Military/Veteran Community
NEW YORK, November 30, 2021 — On this international day of giving, the Bob Woodruff Foundation (BWF) is proud to announce an investment of over $2.7M in grants to 27… Read More
BWF VIVA Couple Duane and David Perez Featured on People.com
Marine Corps veteran Duane Perez and husband David have been able to start a family with the help of the Bob Woodruff Foundation’s Veterans In Vitro InitiAtive (VIVA). The couple… Read More
Pep Boys presents $100,000 donation to help veterans via the Bob Woodruff Foundation, continues its centennial celebration
Philadelphia, Pa. and New York, NY – Nov. 11, 2021 – Pep Boys, one of the nation’s leading automotive service networks, has presented the Bob Woodruff Foundation (BWF) with a $100,000… Read More
THE 15TH ANNUAL STAND UP FOR HEROES OPENS THE NEW YORK COMEDY FESTIVAL WITH LIVE EVENT, RAISES $4.6 MILLION TO SUPPORT VETERANS THROUGH THE BOB WOODRUFF FOUNDATION
Nate Bargatze, Brandi Carlile, Jim Gaffigan, Grace Gaustad, Nikki Glaser, Sing Harlem, Donnell Rawlings, Bruce Springsteen, Jon Stewart and Special Guests Took the Stage to Honor Our Nation’s Veterans at… Read More
VOWS Symposium Connects Veterans, Transitioning Service Members with Opportunities in the Financial Services Industry
Virtual Event Scheduled for November 4 and 5 NEW YORK, October 5 – Veterans On Wall Street (VOWS) and the Bob Woodruff Foundation will hold the 11th annual VOWS Symposium… Read More
The 15th Annual Stand Up For Heroes Returns Live to New York City, Presented by The Bob Woodruff Foundation and The New York Comedy Festival
Special Guests Take the Stage to Honor Our Nation’s Veterans at Alice Tully Hall at the Lincoln Center for the Performing Arts on November 8 NEW YORK, NY (September 28,… Read More
Bob Woodruff Foundation Expedites Funding for Organizations Providing Mental Health and Social Support to Veterans
(NEW YORK, NY) September 15, 2021 – The current events in Afghanistan have been devastating to many service members, veterans, caregivers, and survivors. To address the growing and urgent need,… Read More

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support

Get Support

Whether you’re a veteran or family member looking for initiatives and assistance or an organization in need, we’ve got your 6.

Get Support

Give Support

Providing grants and assistance can only be done with support from our donors, partners, and sponsors. Help us today!

Give Support